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Public managers seeking to create public value face a triple challenge: develop collaborative governance to find strategic approaches to wicked problems in an era of digital transformation. Collaborative governance enhances innovation by exploiting value that lies across organizational boundaries. Benefits of collaborative governance abound, but so do its challenges. Wicked problems are defined as highly interdependent, multicausal, unstable and socially complex. To grasp how digital transformation fundamentally disrupts traditional management practices and how best to move forward, leaders should view it as a wicked problem. This article expands on these concepts and recommends how leaders and policymakers can effectively strengthen policy, design and outcomes and, in the process, create public value in the digital age.