SOFT POWER 2.0
Published on:December 2019
Delivery Language: English
Category: Future Government and Innovation
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As the digital revolution enables information to flow more widely and more quickly than ever before, Nye warns that soft power is becoming more important than ever. In his seminal work, Joseph Nye coined the term soft power to describe a dimension of power beyond economic or military strength. Soft power refers to a country’s ability to set the agenda and attract others in world politics. In an Internet-driven "paradox of plenty", the explosion of information is leading to scarcity of attention. Shaping public opinion in the digital age—a key element of soft power 2.0—has become about the competition for the scarce resource of attention and credibility.
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